What is it about iconic ads that cause them to stick to your psyche forever? How are they made? Is there a formula? Unfortunately, no, there is not an exact formula for creating an iconic ad – but there are ways to put your ad on that track.
Social media is constantly evolving, whether it be new trends, new features, new algorithms, or new platforms. Spreading awareness or generating leads through social media advertising can lead to an iconic ad if you develop an ad plan tailored to your brand. There are many platforms that your brand can deploy social media ads on, including, but not limited to, Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, and Snapchat. Determining which platform your ad should go on is a crucial first step on the path to being iconic.
The key to creating an iconic, spectacular, mind-blowing ad is to understand your goals and determine your target audience. Let’s take a look at a few of the most popular and fastest-growing social media platforms.
TikTok, a video-sharing-focused social media platform with over 27MM active monthly users, allows users to share short videos with the durations from 15 seconds to three minutes. TikTok for Business enables brands to release their creativity, starting with a ‘Campaign’. A campaign is TikTok’s the first step in launching an ad, followed by identifying a budget, objectives (traffic, app install, and many more), and creating ad groups.
While TikTok’s increasing popularity is attractive to ad-newbies, is it the right platform for your brand’s ad? 85% of the 27MM active monthly users are Gen-Z (69%) and Millennials (31%), with a female dominant demographic. (Editors Note: Our Agency President, Stephanie Miller, wants to identify there is a Gen-X presence that she is leading on the platform). This platform’s advertising capabilities are perfect for brands targeting younger consumers. These consumers are most likely utilizing platforms such as TikTok to aid their purchasing decisions.
Recently expanding their ad offerings, TikTok recently released a “TikTok Shopping” feature so that businesses can tap into the power of e-commerce – becoming a potential threat to Instagram’s current e-commerce ad. Our thoughts on the matter? May the best ad win.
Facebook, the social media platform that started it all, has 1.55 billion active monthly users; it is an all-purpose social network that features the most advanced ad platform in social media. Providing an array of ad options, Facebook allows advertisers to highly target their audiences, despite having to remove over 1,000 features due to user privacy concerns, repetitiveness, and in an effort to be more inclusive. The platform includes targeting options such as behavior.
Facebook’s demographics are extensive, allowing for exceptional targeting. The impressive reach spans all ages, providing the best targeting in social media. Whether you are a B2B or B2C business, Facebook is always a safe option for advertisements.
LinkedIn, the professional social networking platform, has grown from being for job seekers only. Now the platform operates as a career development, industry-trends filled, business enhancement platform, allowing professionals to connect with other professionals from all over the globe.
The platform is a strong vehicle for distributing business content due to its professional audience, so it’s clear LinkedIn is best suited for B2B brands. The platform offers advertisers target segments such as titles, companies, industries, lookalike audiences, and more, but only allows Designated Market Areas (DMA) for location targeting.
While there is a continuously growing list of social media platforms that you can advertise your brand on, it’s essential to build a strategic ad plan so that you can create an iconic ad. While we have provided insight on a few of the popular and effective platforms, your options are endless – and our agency is here to help you navigate your way to becoming iconic.
Connect with our agency to learn more about how we can help your brand identify which social media platforms are best for your campaign goals, how to utilize them to exceed your goals, and to download ENPOINTE’s Ad Spec Guide for 2021.
Sources: TikTok, Facebook, LinkedIn