207 W 79

In this apartment, you can ♡ NY too.

In the heart of the Upper West Side of Manhattan, rests an opulent and exclusive brick residence that can take the breath away of any New Yorker. 207 West 79th Street is a development designed by Morris Adjmi Architects, where the immaculate composition of historical motifs in a modern setting collides.

At 207w79, where luxury and elegance hesitate at no cost, this was echoed in designing their posh print pieces for potential new residents who dream of tree-lined streets and a coveted location. To bring the luxury life into the hands of tenants, we constructed a holder utilizing one metallic PMS, satin and spot varnish. The holder was printed on two different stocks including silk sheet with a clear glass foil and deboss.

the inside of the 207w79 luxury brand holder showing the cover folded back in
The book features a French fold, a delicate deboss of patterns, a perfectly aligned vellum sheet and mix of stocks.
the 207w79 holder and inside luxury brochure
inside spread of 207w79 luxury brochure showing the debossed vellum sheet
inside spread of the207w79 luxury brochure showing the short trimmed vellum printed sheet
a side view of the 207w79 luxury brochure showcasing the french fold