Let’s set the scene: you’re a non-profit or charitable organization, and marketing has always been a challenge for you – whether it be limited time or resources. You’ve poured time in and rely on digital channels, such as social media and other free services because marketing is perceived as a luxury at your organization. You’re running out of options, and your disparate processes are hindering donations and leads. Upon further investigation, you will find out that your frugality with the marketing budget is actually going to end up costing you more in the long run.
For non-profit or charitable organizations, marketing defines the success of their organization, the overall impact, generating value for stakeholders, and getting their mission to the masses to achieve their goals. The biggest pain point non-profits face in their marketing efforts is their budget, as most of their profit goes towards their mission. So, how can you market a non-profit without breaking the budget?
Non-profits and charitable organizations can leverage their data to optimize their upcoming marketing strategy. Data allows non-profits to make marketing decisions with confidence, knowing that their spending will provide the highest return. Still not sure about data-driven marketing for your non-profit? Let’s look at a few key statistics from SalesForce’s Non-Profit Trends Report:
Your biggest challenge can essentially become your most significant opportunity. Are you interested in getting started with data-driven marketing, but you don’t know how? See below for our actionable first steps:
All non-profits and charitable organizations want to achieve their goals, but without breaking their budgets. At ENPOINTE, we encourage our non-profit friends to face the question: is being frugal with your marketing budget costing your non-profit more money? More often than not, the answer is yes. Invest in your mission – data shows us that it will pay off in the long run.
Sources: SalesForce, HubSpot