Save 5% Tactile, Sensory, and Interactive USPS Promotion starts February 1 through July 31.

The USPS offers a 5% discount when marketers excite their customers’ senses by incorporating innovative techniques into their First-Class Mail® and USPS Marketing Mail®.

Innovation techniques can be fun paper stocks, substrates, finishing techniques, and inks incorporated into mail pieces to create a multi-sensory experience through unique visual effects, sound, scent, texture, and taste! In addition, features like pop-ups, infinite folds, and other dimensional treatments encourage interaction and drive customer engagement!

Specialty Inks will catch the eye of most mail receivers with unexpected sheens, special effects, and reactive colors. Metallic Inks, White or Fluorescent Inks will draw attention to your direct mail versus the standard mail piece.

Sensory Treatments use unique treatments and paper substrates to trigger memorable experiences! Deliver a sensational customer experience through scent infusions, tactile components, or unique treatments such as grit coating, soft touch laminate, or spot UV. These effects, along with paper substrates, all trigger memorable sensory experiences.

Interactive Elements will surprise and delight recipients by giving them a dynamic experience at their fingertips. Take engagement to new dimensions by incorporating pop-ups and complex folds into your mail to encourage consumer interactions.

How do you add these innovative techniques to your next mailing? ENPOINTE is your marketing service provider that excels at all innovative print techniques that stand out from all the rest of the mail in your mailbox! We are experts in utilizing fun substrates and print techniques.

If you are interested in learning more about incorporating these print techniques for your next mailing to receive this incredible mailing discount, contact an ENPOINTE team member to walk you through all the methods you can choose. We can also assist you in signing up for this Promotion and saving 5% on qualifying mailings.