Lund Boats

Bragging rights for a well-earned reputation of innovation and quality.

After several successful projects including the creation of the Spartan Boats branding, Lund Boats, part of the Brunswick family of global brands, asked for ENPOINTE’s help creating website home page banners that would demonstrate an attitude of customer pride they felt was missing from their site overall. Years of focus on lead generation left little room for brand flavor that celebrated the experience of owning a boat with one of the best reputations in the powerful marine segment. Our fresh copywriting and visuals were effective enough to expand the messaging push to the creation of online banner ads and retail dealer display kits—including signage and various collateral pieces.

ENPOINTE partners with Lund for our full end-to-end marketing services. For the 2021 catalog, ENPOINTE printed the 78-page piece of full-color photography and boat specifications. With the quantity being 150,000 finished catalogs, we printed this piece on our full web press with a cover that features an overall UV-coating on our UV press. Nearly all 2021 models were sold out after the catalog was sent out.

Decades of positive customer experiences inspired more vigorous emotions of brand pride for the beloved marine boat brand, Lund Boats.