Taking Industry Leadership in Signage to the Next Dimension.

Gemini is a leading wholesale manufacturer of dimensional letters, logos and plaques for the signage industry. ENPOINTE  partnered with Gemini to shift the brand focus from being solely product-centric to being positioned as a solutions provider empowering independent sign shops to envision new opportunities for business growth — which in turn elevated the Gemini brand and drove incremental sales. Our work for this client spanned across multiple business units and aligned marketing and sales efforts through development of sales collateral, print and digital elements, media planning, video, multi-touch integrated campaigns and trade show tools.

Duets by Gemini new product launch disrupted a market, established a national partner network and created the fastest growing brand in the industry – propelling Duets to #2 position, with continued runway ahead.