HP, Inc.

Disrupting the Colorful World of Digital Print.

ENPOINTE was selected by HP, to elevate the brand, disrupt the industry to convert new prospects in the digital press industry, and push the boundaries of what’s possible. Beginning with insights and a solid understanding of the customer journey and touchpoints, we created powerful fresh messaging that connected with the voice of the customer to compelling visuals with the use of award-winning, best-in-class digital print techniques. These brand marketing efforts along with multi-touch, multi-channel campaigns aligning to the customer journey was both cutting-edge and disruptive.

Portions of our campaign strategies for the U.S. market were adopted globally.