Avocados from Peru, a brand that celebrates agriculture and its President + CEO, Xavier Equihua’s favorite superfood, focuses on one of the leading products in the produce department – the avocado. Avocado consumption in the United States has amounted to 2.6 billion pounds annually – and that’s more than enough to guac ENPOINTE’s world. ENPOINTE worked as an extension of Avocados from Peru’s marketing team to create their latest cookbook, Avocados in Bloom, that features 50 original recipes. Through our marketing activation, ENPOINTE print and promotional marketing services printed several versions of the cookbook on our HP Indigo Digital press to provide the best quality. Promotional merchandise sent with the cookbook include branded tote bags, jackets, aprons, and a wooden crate which served as sustainable packaging for recipients.