Explore ENPOINTE’s new idea kit showcasing cutting-edge, dimensional mail formats tailored for personalized, attention-grabbing campaigns. Each kit offers engaging samples and creative concepts to inspire your next standout direct mail piece.
These formats are ideal for both large-scale mailings and precisely targeted campaigns, seamlessly compatible with our state-of-the-art equipment that supports various mailing formats.
Whether it’s as simple as a postcard or utilizing one of the unique Mail Magic formats, enhance any mail campaign further with our latest feature: Mail Magic Enhanced.
Experience a journey through omnichannel
What is MAIL MAGIC ENHANCED?
Instead of just sending out a traditional solo direct mail campaign, MAIL MAGIC ENHANCED combines your direct mail with 8 digital technologies to create an omnichannel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.
How does it work?
Your direct mail pieces are mailed out to your mailing list. Then MAIL MAGIC ENHANCED touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!
MAIL MAGIC ENHANCED is comprised of 8 digital technologies geared towards getting you the best results.
These 8 technologies include:
SocialMatch
Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
Call & Text Tracking
Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number
Mail Tracking
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
Online Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.
QR Codes
Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
Social Media Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
Informed Delivery®
Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’ daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.
LEADMatch
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
Finally, ENPOINTE provides you complete attribution of your direct mail marketing campaigns!