Adama

Support and responsiveness at a scale unlike the competition.

ADAMA, the global agricultural crop protection company, with little to no brand awareness to leverage, partnered with ENPOINTE to launch a new product that drove engagement, increased sales, and amplified the brand. Tactics were rolled out over an 18-month period, that were built upon data gathered through extensive field testing.  Success grew from apprehending and appreciating grower needs and developing integrated communications through digital, radio, and OOH, dependent on location. The approach to campaign creative leveraged custom illustrations that were distinct and memorable, and set ADAMA apart from other competitors.

‘Thank-A-Retailer’ program was so successful that it expanded into a national campaign the following year. Plans for a ‘Thank-A-Consultant’ program are in the planning stages.