Growing an Antidogmatic Ag Company.

The global agricultural crop protection company, ADAMA, has a brand promise to listen, learn and deliver to growers. They want to differentiate themselves from other larger competitors who have a tendency to push products without recognition of individual grower challenges. ENPOINTE has embraced ADAMA’s position and has grown brand awareness by breaking industry conventions—creating campaigns with a completely different visual approach applied across all digital and print touchpoints. While the rest of the ag industry behaves and looks alike, ADAMA strives to be authentic, distinct, and memorable.

ENPOINTE has helped distinguish ADAMA from the competition with unique branding that has won multiple awards in various media including a merit award from NAMA, the National Agri-marketing Association, for print advertising.